England footballer Marcus Rashford and Michelin-starred chef Tom Kerridge have joined forces with their celebrity friends to offer back-to-basics recipe ideas and culinary tips for low-income families to help tackle food poverty and encourage healthy eating.
Last month we reported the Healthy Start food voucher value for pregnant women and young children in low-income families would be increasing from £3.10 to £4.25.
The Manchester United striker, who last year forced the government to extend free school meal provision for children, said he wanted the social-media based weekly tutorials – which will also feature famous faces from the worlds of sport, music and television – to inspire people to make easy but healthy meals on a budget.
The free recipes and online video lessons from this Full Time project will be available each week on Instagram and on recipe cards in supermarkets, schools and food banks.
They are aimed at families on a tight budget, but also who might have limited time and no expensive kitchen gadgets or little knowledge of cooking.
Rashford said he wanted the initiative to help remove the sort of “embarrassment” his mother Melanie felt when using food banks, and described the stigma attached to state-funded programmes such as Healthy Start vouchers as “the most silly thing I’ve ever heard.”
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