Amazon Public Relations Ltd (not Amazon online retailer) has produced a range of free practical introductions, guides and reports to help Public Relations and Communications professionals. With thanks to GRIN for telling us about them.
Although the resources are primarily for people working in charitable and public sector organisations, the principles can be applied by many in the private sector.
The introductions contain insights and tips on the essentials of media relations, such as
- Working with celebrities
- Writing a press release
- Handling interviews
- Dealing with the media
- Developing case studies
The guides offer more in-depth advice to steer agencies through strategy development, such as developing a social media strategy and the role of public relations in Fundraising.
There is plenty here that will be of use to organisations – and bookmark the page so that you can go back to it if you need their notes on Crisis Communications!