Gambling firms have agreed to a ban on advertising on the television during live sporting events. The Remote Gambling Association (including Bet365, Ladbrokes and Paddy Power) has bowed to political pressure and agree to a ban on TV ads ‘whistle to whistle’.

The Gambling Commission has reported that there are 430,000 ‘problem gamblers’ in the UK, and the appearance of gambling ads during sporting fixtures normalises gambling, and helps fuel under-age gambling.

The agreement will cover all live sports, except horse racing, and will hopefully com into agreement in time for the start of the 2019-20 season.

There are more details in the BBC report, but charities working with problem gamblers have welcomed the agreement, while making suggestions about what more can be done.