A new group has been launched to try to end high cost credit in the UK.  The End High Cost Credit Alliance says:

What we stand for

People need a fair, affordable credit product.

Lenders need a fair, affordable credit product.

Fairness for the lenders. Fairness for the people they serve.

That’s what we stand for.

Members of the Alliance are organisations and individuals working towards those goals, and Observers are organisations which are unable to be full members, but engage with the goals as well.

The Alliance has been created to:

Debate the changes needed in business, politics and society to deliver healthy credit for all and an effective safety net for those individuals who need it

Lead those with the expertise, resources and responsibility to deliver change and to do so with urgency

Offer solutions, support current ideas and back new ones whilst providing the resources to test them out locally, nationally and at scale across the UK

Collectively call for changes to policy, regulation and practices to make credit fairer for all – driving through more wins.


The Alliance takes a systems change approach to the problem, believing that, to achieve real success, multiple actions need to take place at the same time, or be sequenced to have maximum impact at deliberate moments. Their focus is on five key areas of change:

High cost credit is unfairly targeted at those who can least afford it. To make credit fairer for all we seek to influence behaviour change in the flow of major capital to consider investing in fair providers of finance, instead of the high cost credit competitors. We will back fair finance providers, equipping them with the resources to compete and win against high cost credit providers

Public Debate
It takes a movement to create systemic change. The general public are central to that movement. What sort of economy do we want? What sort of society do we want to live in? Improving credit for all starts by improving the credit and support options for those most in need

Regulation / Policy
Presenting the economic and moral case for change in regulation, law and practice and doing so with the involvement of regulators, law makers and practitioners, informed by the general public, experts and fair credit providers.

Wider Workforce
Training workforces across our communities to ensure multiple points of support and signposting to advice and fair finance provision both within the local area and online

Design and deliver a UK wide approach to school and community based financial education.


Organisations which are committed to, and working toward, the Alliance’s aims are invited to join.  Membership is free.

For more information about the Alliance, to find out about Membership, and to browse their resource library, visit the website: the-alliance.org.uk.