The Alzheimer’s Society has a Dementia Friends initiative, to raise awareness of the needs of people with dementia, and offer support as they go about their lives in our communities.

Dementia Friends – Changing the way the nation thinks, talks and acts about dementia

This year there will be 850,000 people living with dementia in the UK and over 21 million people know someone affected by the condition. All too often people with dementia experience loneliness and social exclusion. By mobilising society together we can make sure that people living with dementia are understood, included and feel a part of their communities.

What is the Dementia Friends initiative? 

Dementia Friends is a social action movement run by Alzheimer’s Society that aims to give people an understanding of dementia, and the small things we can all do that could make a difference to people living with dementia in our communities.

Dementia Friends and your business

You are one of the many thousands of people in the UK who provide a service. Some of your customers will be people with dementia and many others may go on to develop dementia in the future and want to continue using your business.

Having a basic understanding of what dementia is and some of the small things you can do to help those affected by dementia to live well can make a huge difference to their experience as your customers.

You can make a difference 

 Become a Dementia Friend! This is someone who has attended an Information Session and has committed to an action that will make the lives of people living with dementia a little better. Every action counts – from taking a bit more time when serving someone to spreading the word about dementia.

Dementia costs UK business £1.6 billion per year and 89% of employers believe that dementia will become a bigger issue for their organisation and their staff.

Alex Land is a trained Dementia Friends Champion, covering the Cornwall area.  She can deliver free one hour Information Sessions to your staff or volunteers, to help them understand the issues around dementia.You can contact her via   

If you would like to find out more about Dementia Friends please visit